Over the years, my event photography has taken me across the country, capturing corporate meetings, conferences, and business events. One of my regular clients is Walmart, and I’ve had the opportunity to document their large-scale events, including the recent Year Beginning Meeting in Orlando, Florida. These events are long days filled with non-stop action, but they’re also incredibly rewarding. Being surrounded by associates, listening to business insights, and learning about new initiatives firsthand adds an exciting layer to the experience.
Understanding Client Needs in Event Photography
Each client has unique photography needs, and Walmart is no exception. While their meetings often feature high-profile speakers, celebrities, and musicians, the primary focus of my work is on executives and associates. I make sure to capture a solid selection of images of the talent, but my main priority is documenting the people driving the company forward.
During corporate events, I stay fully engaged behind the camera, ensuring I capture a variety of images that will be used for social media marketing, internal communications, and promotional materials. I pay close attention to incorporating key visuals—company logos, presentation slides, and key messaging—while also creating versatile shots that can be repurposed for various marketing needs throughout the year.
The Challenge and Fun of Event Photography
Corporate event photography is a team effort, and we typically work in groups of two or three photographers to cover all angles. Not all conference venues and meeting rooms are designed with photographers in mind, so we constantly push each other creatively to make the best of challenging shooting conditions. And, of course, we add a bit of fun to the mix—one of our ongoing challenges is seeing who racks up the most steps each day. For the four days of the last event, I logged a whopping 66,729 steps!
Why I Love Photographing Corporate Events
Capturing business conferences, trade shows, and leadership meetings is an exciting and ever-changing challenge. Each event presents new opportunities to tell a visual story—one that reflects the energy, purpose, and key moments of the gathering. I take pride in creating high-quality corporate photography that not only documents an event but also conveys its impact.
If you’re planning an upcoming event and need professional event photography to showcase its essence, let’s connect! I’d love to discuss how I can help bring your event to life through compelling imagery.