In May, I was asked by AY Magazine to photograph 3 Northwest Arkansas individuals for their Powerful Men series. This is my fourth year to work on this series, and it is one that I always look forward to shooting.
This year had a little twist to it though… I usually shoot environmental portraits on location, but this year they asked for black and white studio portraits. I had the studio part covered since I recently opened a studio with Welsey Hitt on the downtown Fayetteville square, but the B&W made me a bit nervous for many reasons:
- I haven’t shot B&W since I picked up color film almost 20 years ago.
- I know the difference between a good and a bad b/w photo.
- I’ve never really liked anything I converted to black and white.
- I always want to do a great job for my clients.
I spent quite a bit of time researching black and white portraits to figure out how I wanted my final images to look. I was excited to already know the 3 people before photographing them because it helped me figure out my lighting, background and posing ahead of time based on their personalities and physical stature. I pulled inspirational images for each shoot and played in the studio beforehand to get things tailored for each individual. Overall it was a very fun project, and I really enjoyed the creative process.
Jeff Amerine with Startup Junkie Consulting
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