As a photographer, I’m usually the one asking the questions—learning about my clients, their vision, and how I can bring their stories to life through imagery. But today, I’m flipping the script and interviewing myself! Why? Because I believe that every business, including mine, has a story worth telling.
In this Q&A, I’ll dive into some general questions about my photography business, and what sets my work apart. Whether you’re a potential client, a fellow creative, or just curious about the world of commercial photography, I hope this behind-the-scenes look gives you insight into my business and passion.
General Photography Business Questions
1. How would you describe your photography business in a few sentences?
I collaborate with businesses across Arkansas to create compelling images that tell their story. Whether it’s an executive portrait, an employee headshot, a beautifully plated dish, or a product rolling off the production line, I capture high-quality visuals that help brands connect with their audience.
2. What sets your photography style apart from others in the industry?
My lighting style sets my work apart. I specialize in using artificial light to create depth, drama, and rich, vibrant colors in my images. Over the past two decades, I’ve honed this skill, refining my technique to produce dynamic, eye-catching visuals that stand out in a crowded market.
3. What types of clients do you typically work with?
I work with a wide range of businesses, from small startups to Fortune 100 companies. I thrive on connecting with people and limit myself to specific industries—if a business needs striking, high-quality images, I’m here to help.
4. How do you approach each project to ensure you capture the best possible images?
I ask a lot of questions, lol. Understanding the purpose of the project and how the images will be used ensures I capture what the client needs. Whether it’s for a website, marketing materials, or advertising, I tailor my approach to deliver the best possible results for each client.
5. What is your favorite part about being a photographer?
The relationships I build with my clients are the most rewarding part of my job. I love meeting people, learning their stories, and forming connections. When those relationships extend beyond the shoot and turn into lasting friendships, that’s an added bonus.
Business & Growth Questions
6. How has your business evolved over the years?
My career has changed significantly over the last 25 years. I started as a photojournalist at the Arkansas Democrat-Gazette before transitioning into corporate and commercial photography. Along the way, I explored different photography niches—including weddings and sports—before focusing primarily on business photography. I enjoy the simplicity of communication with businesses, and enjoy learning how individual business work.
7. What are some of the biggest lessons you’ve learned as a professional photographer?
Be kind to everyone—you never know where they’ll end up. Many of my former newspaper colleagues have transitioned into corporate communications, and many of my high school friends have become business owners. Those long-term connections have led to unexpected opportunities over the years. Relationships are everything in this industry.
8. How do you attract new clients and keep them coming back?
Word of mouth has been a major driver for my business, but with the rapid growth of Northwest Arkansas, I’m always researching new ways to connect with potential clients. Google and SEO play a big role in visibility, and since search algorithms are constantly evolving, I’m always learning how to improve my online presence. To retain clients, I focus on delivering high-quality work and making the process a positive, seamless experience.
9. How do you approach pricing and contracts with your clients?
While I maintain consistent pricing structures, I also recognize that every client is unique. Licensing fees might vary based on a company’s size and the image usage, though my contracts remain the same across the board to ensure clarity. Some clients require customized estimates for each shoot, while others prefer a rate sheet that I update annually to streamline their budgeting process. As I build relationships with clients and better understand their needs, I am able to provide clear, upfront pricing that aligns with their specific needs.
10. What advice would you give to businesses looking for a photographer?
Choose a photographer who specializes in the type of photography you need. For example, a bridal photographer may not be the best choice for a portrait of a CEO, as their style may lean towards softer, more romantic poses rather than projecting authority and confidence. I always say that photographers are like doctors—each has their own specialty. Just as you wouldn’t see a podiatrist for a heart issue, you want a photographer whose expertise aligns with your business’s needs.