Behind the Scenes: Photographing Baldor Electric for Bloomberg News
As a freelance editorial photographer, every assignment offers a unique perspective into industries and stories that shape our world. Recently, I had the opportunity to photograph inside Baldor Electric Company in Fort Smith, Arkansas, for Bloomberg News. The shoot coincided with the announcement of ABB’s $3.1 billion acquisition of Baldor, a move aimed at bolstering ABB’s position in the drives and industrial motors market. Capturing this story through my lens was a fascinating experience, showcasing the heart of American manufacturing.
The Significance of Baldor Electric
Baldor Electric Company is a leading marketer, designer, and manufacturer of industrial electric motors, mechanical power transmission products, drives, and generator sets. For decades, it has been a cornerstone of industrial innovation, and ABB’s acquisition highlighted its importance on a global scale. Photographing inside Baldor’s facilities was not only a chance to document a major business story but also an opportunity to witness the precision and craftsmanship that define its operations.
A Photographer’s Perspective on Industrial Assignments
Industrial photography assignments like this one are always exciting. There’s something captivating about seeing how products are assembled—from the intricate machinery to the skilled workers who bring everything to life. My goal during the shoot was to capture the energy and detail of Baldor’s manufacturing process while delivering images that aligned with Bloomberg’s editorial vision.
Inside the facility, I focused on finding compelling angles that highlighted both the scale of the operation and the precision of the work being done. The challenge with industrial photography is balancing technical accuracy with creative storytelling, ensuring the final images are visually engaging while staying true to the subject.
The Role of Freelance Editorial Photography
As a freelance editorial photographer, assignments like this allow me to explore industries I might never encounter otherwise. From corporate headquarters to manufacturing floors, I’m constantly learning about the businesses and people driving the economy. Documenting these moments for publications like Bloomberg News is an honor, as my work helps bring important stories to life for readers.
Why Industrial Photography Matters
Industrial photography isn’t just about capturing machines or assembly lines—it’s about showcasing innovation, hard work, and the people behind the products. Whether it’s a major acquisition like ABB’s purchase of Baldor or a local success story, these images provide a visual narrative that complements the written word.
Final Thoughts
Photographing Baldor Electric for Bloomberg News was a rewarding experience that combined my passion for storytelling with my love of photography. Assignments like this remind me why I chose a career as a freelance editorial photographer—they’re a chance to capture the stories that matter and share them with the world.
If you’re looking for an experienced editorial photographer to bring your story to life, let’s connect. Whether it’s a corporate feature, an industrial process, or a behind-the-scenes look at your business, I’m here to deliver images that make an impact.
